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Illustration of the DIREKTA interface. A WhatsApp conversation with an email summary, a meeting moved with a voice note and a draft that is ready. Alongside it are the calendar, the alerts that have been set and the emails to look at.

Strategic Labs · AI assistant for executives

DIREKTA, the executive assistant that works on WhatsApp

You send it a message or a voice note, just as you would to a colleague. DIREKTA reads your email, tells you when something important arrives, keeps your calendar and reminders, prepares replies and drafts, and finds documents and attachments. It all happens on WhatsApp, with a web dashboard for the settings.

Request a presentationA day with DIREKTA
On WhatsApp
text, voice notes, photos and documents
Email and calendar
Zoho Mail and Zoho Calendar today, with other services checked beforehand
Separate data
for each user, on servers in the European Union

Illustration of the interface, sample data

01 · copy the link to this sectionThe situation

Executives work from their phones. Their email and calendar don’t.

If you run a company, your day is spent in meetings, visits and travel. Meanwhile the email piles up. Among dozens of messages, the few that matter only come to light in the evening. A rescheduled meeting stays a mental note. The reply to a supplier waits for the right moment, and the moment never comes.

Your email, calendar and files are already there. What is missing is someone to pull them together in the spare moments, from your phone.

That is what DIREKTA is for. It is an AI assistant for business owners, directors and heads of department, and you use it on WhatsApp. It does not replace your secretarial staff. It takes the repetitive work off their hands and helps you when you are away from the office too.

Illustration. A full inbox with three messages flagged to look at today, and the matching alert on WhatsApp.

02 · copy the link to this sectionIllustrative example

A day with DIREKTA

How it works in practice. An ordinary day, told through the messages.

Sample illustration. An executive’s day in seven messages to DIREKTA, from the morning briefing to the evening reminder.
Illustrative example · the details are not real

  1. The morning briefing

    ‘Anything important in the email that came in overnight?’

    DIREKTA‘Two messages to look at. The packaging supplier’s offer, with the PDF attached, and a request for documents from the bank. You have three appointments today, the first at 9:30.’

  2. The alert you asked for

    DIREKTA‘The email confirming the customer’s bank transfer has arrived. It was one of the alerts you set.’

  3. A voice note from the car

    Voice message‘Move the meeting with the accountant to Thursday at 3 pm.’

    DIREKTA‘Done. The meeting is now on Thursday at 3 pm.’

  4. A photo to read

    PhotoPhoto of a paper quote: ‘What does it cover?’

    DIREKTAIt summarises the amount, the deadline and the payment terms set out in the document.

  5. On the move

    ‘Let me know when the train is ten minutes from Bologna.’

    DIREKTA‘Will do. Alert set.’

  6. A reply to prepare

    ‘Draft a reply to the supplier. We accept the offer, with delivery by the end of the month.’

    DIREKTA‘The draft is ready in your mailbox, in the Drafts folder.’

  7. Before switching off

    ‘Remind me to call the bank tomorrow at 9.’

    DIREKTA‘Reminder set for 9 am tomorrow.’

03 · copy the link to this sectionFeatures

What it does

LAB Email It searches every folder without marking messages as read. It summarises, finds emails and attachments, reads PDFs, prepares drafts and sends when you ask it to.
LAB Alerts on what matters You tell it in your own words what to watch for, for example ‘if a payment confirmation comes in’. DIREKTA alerts you only in those cases.
LAB Calendar It creates, moves or cancels appointments from a single sentence or a voice note.
LAB Reminders and lists Say ‘Remind me tomorrow at 9…’ and the reminder arrives on WhatsApp at the right time. It also keeps to-do lists, always just a message away.
LAB Voice notes, photos and documents It understands voice notes and reads photos of documents. Files you receive stay in a searchable archive, which can be synced with Dropbox.
LAB Memory It remembers your preferences and recurring information, and takes them into account later.
LAB Searches and checks It searches the web, keeps an eye on the sites you choose and flags anything new. It also follows trains. It tells you about delays and alerts you as the train approaches the station.
LAB Web dashboard It holds the WhatsApp connection, set up with a QR code, plus email, calendar, alerts, the file archive and a log of completed tasks.
Illustration of the DIREKTA dashboard with sample data. It shows the WhatsApp status, connected mailboxes, calendar, reminders, alerts and the file archive.
Illustration of the interface, sample data

04 · copy the link to this sectionThird-party messages

When customers and suppliers write in

  • DIREKTA’s number can also receive messages from customers and suppliers.

  • How it handles them is decided at activation, and you can change it from the dashboard.

  • DIREKTA never contacts anyone on its own initiative. It writes to third parties only when its user asks it to, or to reply to someone who has written in.

05 · copy the link to this sectionLimits

What it doesn’t do

  • It never contacts anyone on its own initiative and does not send messages to contact lists.
  • It does not sign or accept contracts, and it does not make payments.
  • It does not mark the emails it reads as read. Your inbox stays as it was.
  • It does not replace your email, calendar or ERP. It works on top of them, and the data stays in the original systems.
  • It does not send an alert for every email. It alerts you only to what you have asked it to watch.
  • It does not make phone calls or attend meetings.

06 · copy the link to this sectionData

Where the data is kept

  • Each user’s data is kept separate from everyone else’s. Passwords and access keys are stored encrypted, on servers in the European Union.

  • To understand requests, DIREKTA uses artificial intelligence models from third-party providers. They are listed in the service privacy notice you receive at activation. Voice notes are transcribed without the audio being saved to disk.

  • Several people in the same company can use it, each with their own login and their own dedicated number.

Privacy policy

07 · copy the link to this sectionBefore you choose

Who it suits, and who it doesn’t

It makes sense if you

  • get a lot of email and read it in snatches, between one commitment and the next.
  • often work away from the office and would rather dictate a voice note than open a laptop.
  • want to be alerted about a few specific things, not about everything.

It does not make sense if you

  • get little email and already keep a tidy calendar.
  • are looking for a tool to send messages to lots of contacts. DIREKTA does not do that.
  • use Microsoft 365 or Google Workspace. Today DIREKTA works with Zoho Mail and Zoho Calendar, and compatibility with other email services is checked beforehand.

08 · copy the link to this sectionHow it fits

DIREKTA and the Company Brain

DIREKTA is a personal assistant. It works on its user’s email, calendar and files. The Company Brain is the company’s own searchable memory, covering the whole organisation. It holds procedures, documents and data from the ERP, which departments and sites can consult according to the permissions of each role.

They are two different levels, and they can work together. You can start with DIREKTA, to lighten the load on the people who run the company, and move on to the Company Brain when the same need extends to the whole organisation.

Company BrainAll Strategic Labs products

Diagram. The organisation’s memory sits at the centre, with three doors. One of them is DIREKTA, for executives.

09 · copy the link to this sectionFrequently asked questions

Frequently asked questions

Does it need a dedicated WhatsApp number?
Yes. DIREKTA works on a dedicated number, linked as a device with a QR code from the dashboard. You write to it from your own personal number, which stays as it is. If several people in the company use DIREKTA, each has their own dedicated number and their own connections, with data kept separate from everyone else’s.
Can DIREKTA send emails on its own?
It sends an email when you ask it to. If you would rather check first, you can ask it to prepare a draft, which stays in your mailbox until it is sent. Email alerts go only to the person who uses it.
Which email and calendar services does it work with?
Today DIREKTA connects to Zoho Mail and Zoho Calendar, through an authorisation given from the dashboard, and it can handle several mailboxes. For other services, such as Gmail, compatibility is checked before activation. If your company’s email is not supported, we tell you during the presentation, before you commit to anything.
Who can read the connected email?
Your email stays in your mailbox. DIREKTA consults it to answer a request or to check the alerts you have set, without marking anything as read. Each user’s data is kept separate from everyone else’s. To process requests, the necessary text is passed to the artificial intelligence models listed in the privacy notice.
Does it understand voice messages?
Yes. A voice note you record is transcribed and treated as a request. A forwarded voice note, from a customer for example, is only transcribed. DIREKTA gives you the text but does not carry it out as an instruction. The audio is not saved to disk.
Can several people in the same company use it?
Yes. Each person has their own dashboard login, their own dedicated WhatsApp number, their own mailboxes and their own alerts. The data stays separate. No user can see another user’s email or files.
How much does it cost?
DIREKTA is a subscription service. We present the terms together with the product, based on how many people will use it and which connections you need.
How can we try it?
We arrange a presentation built around your company, with the features you actually need and the email services you use. You can request it from the contact form by choosing DIREKTA.

10 · copy the link to this sectionObservatory

From the Observatory

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11 · copy the link to this sectionContact

A presentation built around the way you work

The contact form opens with DIREKTA already selected. To prepare the presentation, just tell us which mailboxes and calendar you use, how many people would use DIREKTA and what you would like to keep an eye on. We reply within two working days.

Please do not enter passwords or confidential information in the form.

Or write to us:WhatsAppstaff@strategic.sm

On WhatsApp, messages are answered by Strategic’s AI assistant.

Your requestLABDIREKTA

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