Illustration of the Autochatter interface: on a sample WordPress site, the chat answers a question about services and the visitor leaves a WhatsApp number. Alongside it, the email alert for the new contact

Strategic Labs · WordPress plugin

Autochatter: the AI chatbot for WordPress that knows your website

A visitor has a specific question and cannot find the answer on your pages. Often, they leave. Autochatter answers in a chat using your website’s content, collects the details of anyone who wants to be contacted and alerts your company by email. Setup is guided by a wizard that reads your website and suggests the instructions.

Request the plugin Two ways to use it

Based on your website’s content: main pages and frequently asked questions
Contact details collected: email, phone, WhatsApp or Telegram
It introduces itself as AI: visitors know an assistant is answering

Illustration of the interface, sample data

01 · copy the link to this sectionThe situation

Your website gets visits. The questions go unanswered.

A company website is open at any hour, but it can only answer with what is written on it. Anyone looking for a specific piece of information, such as opening hours, a service, an area covered or the documents to prepare, has to find it on their own among the pages. If they don’t find it, they don’t always fill in the contact form. Often they go back to the search results and choose another website.

Autochatter adds a chat to your website that answers using the site’s own content. Visitors who need a person type their contact details in the chat. Your company then receives an email with those details and an excerpt of the conversation they came from.

You can see the difference in your inbox. Instead of a form with two lines, you get an enquiry with the context already written.

Graphic: the email for a new contact collected by the website chat, with the contact details, a button to open the conversation and an excerpt of the exchange

02 · copy the link to this sectionSetup

How to set it up

The wizard does the tedious part. It reads your website and writes a first draft of the instructions, which you then review.

Illustration of the Autochatter setup wizard interface: reading the website, the suggested instructions and a choice of four tones

It reads the website

It visits the main pages, such as home, about us, services, contact and frequently asked questions, and extracts the information it needs to answer.

It suggests the instructions

It writes down what the assistant needs to know and how it should answer. You review, correct and complete them.

You choose the tone

Choose from professional, friendly, reassuring expert or direct. Then you set the colours, the assistant’s name and the welcome message, to match the look of your website.

You switch it on

The chat appears on your website. You add frequently asked questions with approved answers whenever you need them.

03 · copy the link to this sectionFeatures

What it actually does

LAB Replies that appear as they are written The text appears as it is being composed, as in a conversation, with no long wait in front of an empty window.

LAB Approved frequently asked questions A list of questions and answers written by your company, which the assistant uses as a reference.

LAB Contact collection When a visitor types their name, email, phone number, WhatsApp or Telegram in the chat, the assistant recognises the details and saves them with the conversation.

LAB Email alert An email goes to the address of your choice for every new contact, with the contact details, a link to the conversation and an excerpt of the exchange.

LAB Conversation dashboard It sits inside WordPress, so you can reread what visitors ask and improve the instructions.

LAB Custom look You set the colours, the assistant’s name and the welcome message. A version without our branding is also available.

Illustration of the Autochatter dashboard interface in WordPress: the list of conversations, the detail of one chat and the contact details left by the visitor, with sample data — Illustration of the interface, sample data

You choose the AI model. It works with models from Anthropic (Claude) or OpenAI (GPT), using an API key in your company’s name. Switching provider does not mean redoing the setup.

04 · copy the link to this sectionTwo ways

Two ways to use it

The same plugin, two ways of keeping it running. What changes is who looks after it.

LAB

Self-managed

The plugin is installed on your WordPress site and connected with the API key of the AI provider your company chooses. Requests go from the website straight to the provider, without passing through our servers. Your company pays the provider for its AI usage, based on consumption. This suits companies that already have someone looking after the website. Request the plugin

LAB

Managed by us

We take care of installation, instructions written from your website’s content, frequently asked questions, tone, updates and a periodic review of the answers. Your company does not have to deal with keys or configuration. Terms on request. Request managed activation

05 · copy the link to this sectionTransparency

Transparency and data

The chat introduces itself as your company’s AI assistant. Visitors know they are not talking to a person, and they can leave their details to be contacted. Since 2 August 2026, the EU AI Act has required systems intended to interact with people to make this clear, unless it is obvious (Regulation (EU) 2024/1689, Article 50(1)).
Conversations stay on your website. They are saved in your WordPress site’s database, not in an external archive.
The key stays with your company. In self-managed mode, the AI provider account is in your company’s name, and your company controls how it is used.
The text of each question goes to the AI provider you have chosen, so that it can build the answer. This must be stated in your website’s privacy notice, together with the contact details the chat collects.

This box is for information only and is not legal advice. Sources consulted on 16 September 2026: Regulation (EU) 2024/1689, EUR-Lex · European Commission, FAQs on Article 50, 24 July 2026

06 · copy the link to this sectionFinding your way

Website, WhatsApp or executives: which tool

Where people look for you	The tool	In short
On your WordPress website	Autochatter	chat based on the website’s content, collection of contact details
On WhatsApp	Kristina Reply	replies to whoever writes, never writes first
In your executives’ email and calendar	DIREKTA	personal assistant for executives, on WhatsApp

Autochatter and the Company Brain. Autochatter answers with the public content of your website. When the answers also need to draw on internal documents approved for external use, such as technical data sheets, terms of supply or support instructions, the work becomes a Company Brain project, which builds the company’s own searchable memory. Company Brain

07 · copy the link to this sectionFrequently asked questions

Frequently asked questions

How much does it cost?

You request the plugin through the contact form. The terms for the self-managed version and for the managed service are given in our reply, and there is no public price list. With the self-managed version, your company also pays the AI provider for actual usage, which depends on the model and the number of conversations. The provider lets you set spending limits.

What do we need to install it?

You need a WordPress site running version 5.5 or later, with PHP 7.4 or later, and an account with Anthropic or OpenAI with its API key. With the managed service, we take care of the account and the setup. Before activation, it is a good idea to have a privacy notice that mentions the chat.

How is it different from Kristina Reply?

Autochatter sits on your website and answers the people who visit it. Kristina Reply sits on your company’s WhatsApp number and answers the people who write there. They are two different channels with the same principle: answering the people who are looking for your company, while declaring that they are AI assistants. They can be used together.

Does it also answer questions about things that aren’t on the website?

The instructions steer it to answer from the website’s content and the frequently asked questions your company has added. When the information isn’t there, the intended route is to invite the visitor to leave their contact details, so that the question reaches a person. You can always correct the instructions from the dashboard.

Where do the conversations end up?

In your WordPress site’s database, where you can read them from the plugin’s dashboard. To build each answer, the text of the question goes to the AI provider you have chosen, under the terms of its contract. When contact details appear in the chat, an email also goes to the address your company has given, with an excerpt of the conversation.

Who updates the plugin?

Strategic prepares the updates. With the managed service, we install them, together with a review of the instructions. In self-managed mode, whoever looks after the website installs them when they are released.

Can we try it first?

Yes. Request the plugin through the contact form, stating your website, and try it out before making it public. For the managed service, we start with a short analysis of your website and of the questions visitors ask most often.

08 · copy the link to this sectionContact

An assistant on your website, with your content

The contact form opens with Autochatter already selected. Tell us your website address and whether you would rather manage it yourselves or leave it to us. We reply within two working days.

Please do not put passwords or access keys in the form.

Or write to us:WhatsApp staff@strategic.sm

On WhatsApp, messages are answered by Strategic’s AI assistant.