Kristina Reply · distributed by Strategic
A customer messages you on WhatsApp in the evening or at the weekend and gets a reply straight away, with the information your company has chosen to give. If a person is needed, the customer’s details are collected and passed to whoever has to call them back. Kristina Reply only replies. It does not send promotions, start conversations or write to anyone who has not contacted it first.
Illustration of the interface, sample data
01 · copy the link to this sectionThe situation
WhatsApp has become one of the ways customers contact a business. They use it to ask about a price, availability, opening hours or the status of an order. Messages arrive while staff are on the phone, in a meeting or at the end of a shift. Some get a reply hours later. Others get lost in a chat that nobody has reopened.
For the person writing, a long wait feels a lot like a no. In the meantime they have gone elsewhere. For the business, every unanswered message is a request that never shows up in any sales report.
Kristina Reply answers those messages with the information your company has chosen to give. It collects the details of people who want to be called back, and hands the conversation over to a person when needed.
02 · copy the link to this sectionThe principle
Kristina Reply does one job, and it does it for people who have already written to your company.
This is a deliberate product choice. A number that only replies to people who write in can still be used from the phone as before, and runs a lower risk of being reported as spam. The terms of service do not allow it to be used for unsolicited messages.
03 · copy the link to this sectionSee for yourself
The simplest way to see how she replies is to message her. The number below is Kristina presenting herself. You can ask her the questions a customer would ask, or the ones you would ask about your own company.
+39 379 394 5371 · answered by an AI assistant
04 · copy the link to this sectionFor businesses
05 · copy the link to this sectionActivation
A QR code appears in the dashboard. You scan it with WhatsApp on the company phone, just as you would to link a computer. The number stays on the phone and you keep using it as before. There is no migration and no change of number.
The setup tool reads your company’s website and up to three pages you choose. It then suggests instructions covering who the company is, what to answer, what not to say and when to hand over to a person. You review and correct them before going live.
From then on she answers everyone who writes in. The dashboard shows the conversations, the contacts collected and the chats to pick up.
For the first setup, activation includes support from a consultant.
06 · copy the link to this sectionExamples
07 · copy the link to this sectionBefore you choose
08 · copy the link to this sectionTransparency
Updated 16 September 2026
The instructions for every number require Kristina to introduce herself as the company’s AI assistant. The exact wording is agreed at activation.
It is also a legal requirement. From 2 August 2026, the AI Act requires that anyone talking to an artificial intelligence system is made aware of it, unless this is obvious (Regulation (EU) 2024/1689, Article 50(1)).
The conversations remain with the company, in its dashboard, on servers in the European Union. The replies are written by models from third-party providers, which are listed in the service’s privacy notice.
This box is for information only and is not legal advice.
09 · copy the link to this sectionFinding your way
| Where the messages arrive | The tool | What it does |
|---|---|---|
| Your company’s WhatsApp | Kristina Reply | answers customers who write in and never writes first |
| WordPress website | Autochatter | answers visitors’ questions about the website’s content and collects contact details |
| An executive’s email, calendar and WhatsApp | DIREKTA | personal executive assistant |
| Internal procedures and documents | Company Brain | bespoke project, with permissions by department |
The tools can be used together. The full picture is in ‘One company, one memory, three doors’.
10 · copy the link to this sectionPlans
Kristina Reply is a monthly subscription. The plans differ by how many numbers you connect and how many conversations are handled each month. Plans, terms and activation are on kristinareply.com.
For different needs, such as more numbers, several brands or high volumes, we agree a solution through the contact form.
11 · copy the link to this sectionFrequently asked questions
12 · copy the link to this sectionObservatory
An artificial intelligence assistant on the company’s WhatsApp number replies in the evening and at weekends, and hands over to a person when needed. How it works and when it makes sense.
22 July 2026First decide whether the process is ready to be automated, then decide what to use. Here are the criteria for choosing between an off-the-shelf product, custom software and a mixed solution, with multi-year costs and the clauses that protect your exit.
16 October 2026An organisation that is behind on artificial intelligence does not catch up by buying licences. It catches up through a few leadership decisions, taken in order over ninety days. Here is what they are, who takes them and what gets written down.
8 October 202613 · copy the link to this sectionContact
The contact form opens with Kristina Reply already selected. It helps to tell us how many numbers you would like to connect, for which departments or sites, and who should receive the contacts collected. We reply within two working days.
Or write to us:WhatsAppstaff@strategic.sm
This WhatsApp is Strategic’s, not Kristina’s. It is answered by a Strategic AI assistant.
