Strategic Labs · Software and artificial intelligence
We write the software your company is missing, connect the software it already has, and build in artificial intelligence where it takes real work off people’s hands. We do the same for ourselves. Four products that we develop or distribute are already in use.
Example · the data is not real
01 · copy the link to this sectionStrategic Labs
People usually come to us with a specific problem: a task still done by hand, two programs that don’t talk to each other, or customers who write in and are left waiting. There are two ways forward.
LAB
Bespoke software
This is the route when the way your company works does not fit a standard program. We start from the problem, build the tool and connect it to what you already have.
Bespoke development
LAB
Ready-made products
This is the route when the problem is common to many companies: an assistant for executives, replies on WhatsApp, a chat on your website, remote support. You can switch them on without starting a project.
The products
02 · copy the link to this sectionThe situation
Almost every company has a task that is done by hand because the right program does not exist. Website orders are retyped into the ERP. Quotes are rebuilt from the last similar one, dug out of old emails. An Excel spreadsheet serves as the stock system. An old program still works, but nobody dares to touch it.
While volumes are low, you can cope. Then come the copying errors, the checks done twice and the customers left waiting. Every week you pay for hours of work that nobody chose to do.
Bespoke software starts from the work as it is done today. We work out what to automate, what to leave to people and which systems the software needs to talk to.
03 · copy the link to this sectionBespoke development
04 · copy the link to this sectionThe products
Some problems are the same in many companies. For these, we have built ready-made tools that we use ourselves. In all of them, the assistant always states that it is an AI assistant, and it works in the channels people already use.
LABAssistant for executives
LABWhatsApp replies · distributed by Strategic
LABAI chatbot for WordPress
LABRemote support
Interface illustrations with sample data.
05 · copy the link to this sectionFinding your way
| The problem | The tool | How to start |
|---|---|---|
| Customers write on WhatsApp and you cannot reply to everyone in time | Kristina Reply | product |
| Your website gets visits but few enquiries | Autochatter | product |
| Executives are drowning in email, appointments and reminders | DIREKTA | product |
| Colleagues’ or customers’ computers need remote support | Strategic Remote | product |
| Procedures and documents that nobody can find | Company Brain | project, one area at a time |
| Orders, stock or case files on scattered spreadsheets | Bespoke business application | project |
| Two programs that don’t talk to each other | Integration | project |
| Incoming documents to read and retype | AI-powered automation | project |
Your problem isn’t on the list? We start with a conversation.
06 · copy the link to this sectionArtificial intelligence
Artificial intelligence is useful when it takes away repetitive work: reading an attachment and retyping its data, finding the right procedure, answering the same question for the tenth time. Where a rule or a spreadsheet will do, it is not needed, and we tell you so before we start.
In our projects, AI works inside the software. It reads only authorised sources, says where its information comes from and leaves the final say on important actions to a person.
Company Brain, DIREKTA and Kristina Reply draw on the same company memory. See how they connect.
07 · copy the link to this sectionHow we work
From the problem to everyday use, in five steps. Each one ends with something you can see and discuss.
We meet the people who do the work every day. This step ends with a written proposal setting out what we will do, what we won’t, the timescales and the costs.
The main screens are tried out with the people who will use them, while changing them still costs little.
The software grows in working parts, each with its own testing and review.
We import the data, train the people and follow the first weeks closely, with a way to go back if needed.
Updates, fixes and new features come under a written agreement, working alongside the people who look after security and databases.
08 · copy the link to this sectionData
Products. DIREKTA and Kristina Reply run on servers in the European Union, with each client’s data kept separate and credentials encrypted. Autochatter runs inside the client’s own website. The AI models come from third-party providers, named in the service privacy notice provided on activation.
Bespoke software. Where the data is kept is decided during the project and put in writing, together with a list of the providers involved.
09 · copy the link to this sectionPrinciples
You don’t notice the right software. You notice the work nobody does by hand any more.
10 · copy the link to this sectionFrequently asked questions
11 · copy the link to this sectionObservatory
Analysis and guides from the Strategic editorial team.
First decide whether the process is ready to be automated, then decide what to use. Here are the criteria for choosing between an off-the-shelf product, custom software and a mixed solution, with multi-year costs and the clauses that protect your exit.
16 October 2026An organisation that is behind on artificial intelligence does not catch up by buying licences. It catches up through a few leadership decisions, taken in order over ninety days. Here is what they are, who takes them and what gets written down.
8 October 2026In a structured organisation, measuring an AI project is not left to whoever proposed it. Management accounting takes it on, with rules approved in advance, comparisons between sites, agreements on logging and indicators for the board.
2 October 202612 · copy the link to this sectionContact
A few lines are enough: what is done by hand today, with which programs, and how many people work on it. If you are interested in a product, you can choose it in the form. We reply by email, usually within two working days.
Please do not put confidential data or credentials in the form.
Or write to us:WhatsAppstaff@strategic.sm
On WhatsApp, messages are answered by Strategic’s AI assistant.
